Another before and after to demonstrate how professional millinery photography can help make a hat stand out.
What we do first is remove all light from the composition by increasing the camera shutter speed and closing down the aperture. If we took the picture at this point the image would be totally black because all the ambient light has been removed.
Because there is no light we can then add flash (usually two). We can control the flash light’s direction, intensity, temperature etc. Colour temperature, what photographers call white balance, enables us to bring out the true colour and texture of the hat. Showing it, we think, at its best.
We always use a suitable neutral background so there is nothing to distract the eye. We use many colours depending on the hat but grey, which is a mid tone between black and white, is regularly used.
And finally, a hat should be on a head so we always use a model to add character.